Outdoor advertising, also known as Out of Home (OOH) advertising, offers one of the most cost-effective CPM (cost per thousand impressions) rates across all advertising mediums. With consumers spending over 70% of their waking hours outside their homes, outdoor ads ensure your message reaches a broad audience in an increasingly busy world. From high-traffic billboards along highways and subways to more targeted options like commuter rail and street furniture, outdoor advertising provides diverse reach. When combined with other media, it can boost your brand’s reach by over 300%, making it an essential marketing tool for brands aiming to maximize exposure.